From Unexceptional to Unforgettable: How Fatherhood Programs Can Engage Clients Using Behavioral Science

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Year Published
Author (Individual)
Xavier Alemañy & Dina Israel
Author (Organization)
National Responsible Fatherhood Clearinghouse
Resource Type
Resource Format
Resource Language

Communication with participants is critical to the success of a fatherhood program. Programs communicate with fathers to encourage them to participate in a variety of offered services, remind them about upcoming activities, reinforce important information, check in if they miss a session, or inform them about other useful workshops and events. Highly effective communication materials may make fathers more likely to trust a program, respond to outreach efforts, engage with program services, or follow through on intended actions. When used successfully, evidence-based behavioral science techniques can help programs:

  • Tailor communications to the target audience
  • Emphasize the goal of a communication
  • Address barriers that might prevent the recipient from understanding or acting on the information being communicated

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