Communication with participants is critical to the success of a fatherhood program. Programs communicate with fathers to encourage them to participate in a variety of offered services, remind them about upcoming activities, reinforce important information, check in if they miss a session, or inform them about other useful workshops and events. Highly effective communication materials may make fathers more likely to trust a program, respond to outreach efforts, engage with program services, or follow through on intended actions. When used successfully, evidence-based behavioral science techniques can help programs:
- Tailor communications to the target audience
- Emphasize the goal of a communication
- Address barriers that might prevent the recipient from understanding or acting on the information being communicated
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