Understanding Why Individuals Donate Blood Could Lead to Better Donor Recruitment

Hands holding a red heart.
Year Published
Author (Individual)
Jerilyn Schweitzer, MA
Author (Organization)
Association for the Advancement of Blood and Biotherapies
Resource Type
Journal Article
Resource Format
Resource Language

The COVID-19 pandemic has highlighted an issue that has challenged blood centers for several years: decreasing numbers of blood donors. Understanding more about factors that motivate individuals to donate blood could help explain this trend and help the development of new strategies for donor outreach. This article explores what is known about donor motivation and suggests ways to increase recruitment and retention of donors. 

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