The Ad Council in collaboration with NBC and The Today Show created a weeklong series called "TODAY Takes Action," which featured the premiere of new television PSAs starring TODAY's anchors on behalf of four important social issues—fatherhood involvement, emergency preparedness, shelter pet adoption and hunger prevention. The anchors personally selected causes that are close to their hearts and participated in brainstorming sessions with our volunteer agencies to help inform the creative.
This is Matt Lauer's PSA on Fatherhood Involvement. The Fatherhood Involvement campaign sponsors include the U.S. Department of Health and Human Services' Administration for Children and Families, Office of Family Assistance and the National Responsible Fatherhood Clearinghouse. For more information, visit The TODAY show website.