86 percent of dads spend more time with their children today than their own fathers did with them. However, a majority of dads (7 out of 10) also reported that they could use tips on how to be a better parent.
These PSAs are reaching out to all fathers to inspire and support men in their commitment to responsible fatherhood.
Open on an African American grandmother looking out the back window of her urban apartment. She hears something and looks down to see a big African American man doing enthusiastic cheers. She reacts as he goes through a whole elaborate routine.
Dad: Oh those boys are much too much, those boys are much too much! We got the spirit, we’re hot, we can’t be stopped! We got the spirit, we’re hot, we can’t be stopped! We’re goanna beat ‘em and bust em! Beat ‘em, bust ‘em-- that’s our custom!
Finally reveal behind a wooden fence his little 6th grade daughter doing the cheers with him. She’s in full uniform.
Voice Over: The smallest moments can have biggest impact on a child’s life.
Dad and Daughter in Unison: (Under Voice Over) Beat ‘em! Bust em! Beat ‘em, bust ‘em-- that’s our custom! Let’s. Get. A little bit rowdy. R-o-w-whoop-d-y
Voice Over: Take time to be a dad today.
Dad: (Under Voice Over) One more time…
Voice Over: Call or visit fatherhood.gov to learn more.
Super: fatherhood.gov 877-4DAD411
Ad Council logo
Dad and Daughter in Unison: One more time… Oh those boys are much too much, those boys…
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