The National Responsible Fatherhood Clearinghouse (NRFC) and the Ad Council unveiled a new series of public service announcements (PSAs) that feature footage from Universal Pictures and Illumination Entertainment’s Despicable Me 2. The PSAs will be distributed nationwide this month and reinforce the established NRFC theme, “Take Time to Be a Dad Today.”
The PSAs feature Despicable Me 2 characters Gru, his three girls and the Minions, and use excerpted footage from the film. With Gru as the featured dad, the ads communicate the unique and irreplaceable role that fathers play in the lives of their children. The television, outdoor, radio, and digital PSAs direct people to the NRFC website, Fatherhood.gov, for more information and resources.
“We are excited to have the Despicable Me 2 characters relay the importance of father involvement,” says Kenneth Braswell, Director, NRFC. “We hope this initiative connects even more people to Fatherhood.gov for useful tips and tools to make parenting easier.”
If you’re interested in showing your support for involved fathers and the NRFC – Despicable Me 2 PSA partnership, consider updating your Facebook or Twitter pages! Download the files from our Multimedia section: