Parents and families are facing new challenges, but one thing hasn’t changed: the importance of dads being involved in their children’s lives. The NRFC is proud to release a series of new PSAs that encourage fathers to show their “#Dadication” by making time for their kids, even when parenting isn’t easy.

Check out the #Dadication PSAs below which, depict the many ways fathers can show up for their children even when they are facing common stressors like financial burdens and busy schedules.

This #dadication video features Ghanaian-American professional wrestler,  Kofi Kingston, currently signed to WWE, who shares that he overcame his self-doubt regarding parenting through leading his children by example.

This video, titled, Joseph, features a dad who overcame many personal difficulties and made fatherhood a priority.

This video, titled, Durell,features a dad who, along with his wife, are creating an environment in which their children are inspired and are thriving.

Este video titulado, Juan, presenta a un padre que emigró a Estados Unidos y ha trabajado arduamente para equilibrar los logros de su carrera con su compromiso de estar presente para sus hijos y su familia.

This video, titled, Juan, features a dad who immigrated to America and has worked hard to balance his career achievements with his commitment to being present for his children and family.

This video, titled, Harold, features a father who shares his commitment to his family and his mission to always make them proud.

This video, titled, Howard, demonstrates the cultural and generational differences in expressing love.

This video demonstrates the love between a father and his child even through slammed doors and other displays of frustration.

This video, titled, Frank, features a father of two who shares his story of fatherhood.

This video, titled, Marvin, features a father who shares his story of parenting his son.

This video, titled, Monster, features a father who finds an interesting way to strike a balances between work commitments and the need to be present for his daughter after she has a nightmare.

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