NRFC and Despicable Me 2

Despicable Me 2 Characters Featured in New National Responsible Fatherhood Clearinghouse Public Service Announcements
May 2013

NRFC and Despicable Me 2The National Responsible Fatherhood Clearinghouse (NRFC) and the Ad Council unveiled a new series of public service announcements (PSAs) that feature footage from Universal Pictures and Illumination Entertainment’s Despicable Me 2.  The PSAs will be distributed nationwide this month and reinforce the established NRFC theme, “Take Time to Be a Dad Today.”

The PSAs feature Despicable Me 2 characters Gru, his three girls and the Minions, and use excerpted footage from the film.  With Gru as the featured dad, the ads communicate the unique and irreplaceable role that fathers play in the lives of their children.  The television, outdoor, radio, and digital PSAs direct people to the NRFC website,, for more information and resources.

“We are excited to have the Despicable Me 2 characters relay the importance of father involvement,” says Kenneth Braswell, Director, NRFC.  “We hope this initiative connects even more people to for useful tips and tools to make parenting easier.”

The PSAs will run in donated media.

View the PSAs:


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In response to President Obama’s call for a national conversation on responsible fatherhood and healthy families, learn how you can join the President's Fatherhood and Mentoring Initiative.
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En respuesta al llamado del presidente Obama para una conversación nacional sobre la paternidad responsable y las familias saludables, aprender cómo usted puede unirse a la Iniciativa Presidencial de Padres y Mentores.