Open on an African American grandmother looking out the back window of her urban apartment. She hears something and looks down to see a big African American man doing enthusiastic cheers. She reacts as he goes through a whole elaborate routine.Dad: Oh those boys are much too much, those boys are much too much! We got the spirit, we’re hot, we can’t be stopped! We got the spirit, we’re hot, we can’t be stopped! Beat ‘em! Bust em! Beat ‘em, bust ‘em-- that’s our custom!Finally reveal behind a wooden fence his little 6th grade daughter doing the cheers with him. She’s in full uniform.Voice Over: The smallest moments can have biggest impact on a child’s life.Dad: (Under) Beat ‘em! Bust em! Beat ‘em, bust ‘em-- that’s our custom! Let’s. Get. A little bit rowdy. R-o-w-whoop-d-yVoice Over: Take time to be a dad today.Super: 877-4DAD411 fatherhood.govAd Council, NRFC and OFA logosDad: One more time… Oh those boys are much too much, those boys…